Hip Hop Archive


Hip Hop Archive

The lost home of Hip Hop’s biggest legends is now an NFT collection.


The Hip Hop Archive NFT Collection Series is the true-life story of Hip Hop’s Golden Era captured directly from the streets through the lens of Hip Hop’s most prolific videographer, Matthew McDaniel. His work has been featured in music, films, and TV shows such as The Chronic and Straight Outta Compton. 30 years later, he’s opening his video archive to the public through unique NFT drops. Now you can own a piece of Hip Hop history!

So much of what we know of urban culture in America comes from one place: South Los Angeles in the late 80s. The Hip Hop Archive NFT Collection Series shows how west-coast music influenced the cultural evolution of America. Matthew McDaniel uses captured video of the emerging Hip Hop culture, the LAPD, and an evolving generation of legends in the making to paint his picture. This collection includes the rap artists who survived the era like N.W.A., Ice Cube, Dr. Dre, Queen Latifah, Ice T, Snoop Dogg, LL Cool J, Big Daddy Kane, Gang Star, MC Hammer, and many others. Not only did they survive the era, but they also rose to become icons, winning awards, amassing fortunes, and contributing to the lavish West Coast way of life.

These are their home videos…NFTs With Attitude is the first NFT collection pulled directly from a never-before-seen video archive, including clips and photos from the infamous 1988 N.W.A. interview in which the group announced the release of their new song entitled "Fuck Tha Police." Listen to Easy E’s views on the 80s rap movement, Dr. Dre’s predictions of N.W.A.’s success, or Ren’s laid-back look at Los Angeles.

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